36% Reduction in Abandoned Carts Through Email and WhatsApp Campaigns
Client
Sportsmed
Niche
Health & Fitness
Problem
The website had a high percentage of abandoned shopping carts, which led to a significant loss of potential sales. Customers were adding products to their carts but not completing the checkout process.
Solution
Improving the abandoned cart email journey by creating a series of personalized follow-up emails. These emails reminding customers about the products left in their carts, highlighting key product benefits, and offering limited-time discounts to incentivize purchase completion.
Also, implementing real-time engagement through WhatsApp Web, allowing us to provide instant support, answering customer queries, and encouraging them to finalize their purchases directly through the platform.
Result
These combined efforts resulted in a 36% reduction in abandoned carts, significantly improving the overall conversion rate and boosting revenue.
Tools
-Whatsapp Web
-Google Analytics
-MailChimp
