Leading the Charge: Elevating Sportsmed to Mexico’s #1 Sports Medicine E-Commerce
Client
Sportsmed
Niche
Health & Fitness
Problem
Despite being over 3 years old, the Sportsmed website wasn’t generating enough sales.
Solution
After closely analyzing Google Analytics data, I discovered that no paid campaigns were being utilized. The only traffic source was organic traffic from social media and Google. I implemented pixels and cookies to enhance data tracking and began running targeted paid campaigns on Meta and Google Ads, using customized audience segmentation.
Tools used
Google Analytics
Meta Ads (Facebook/Instagram Ads Manager)
Google Ads
Pixels and Cookies
Excel/Google Sheets
Result
In just 6 months, the e-commerce department thrived, and sales increased by 160%, driving growth and improving the company’s profitability.
