No organic traffic? No problem ;)

40% Increase in Organic Traffic in 4 months

Company

Sportsmed

Niche

Health & Fitness

Problem

The website had been relying mostly on paid campaigns and social media to drive traffic, but organic traffic from search engines was significantly low. This reliance on paid channels increased customer acquisition costs and reduced profitability in the long run.

Solution

After conducting thorough research, I discovered that many product names on the website did not align with how our target audience was searching for them. As a result, the website was not appearing on the first pages of search engine results.

To address this, I developed a comprehensive SEO strategy, focusing on improving the website's on-page SEO and content optimization. This included keyword research to target high-traffic, relevant keywords, updating meta tags, and optimizing product descriptions and titles. Additionally, I implemented a content marketing strategy, creating a blog to boost organic traffic with SEO-friendly articles that addressed common customer pain points and interests.

Result

As a result of these efforts, organic traffic increased by 40%, reducing reliance on paid channels and contributing to long-term growth and sustainability.